Schema markup guides
Step-by-step guides to implementing structured data properly: which type to use, which properties actually matter, and how to check the result. Platform-neutral unless the title says otherwise.
35 articles
Search Console's New Generative AI Report: What It Shows, and What It Won't
Google's new generative AI report shows AI Overviews impressions and nothing else. What it tracks, what it hides, and how to read it properly.
Schema Markup in Nuxt & Vue: The 2026 Guide
Add JSON-LD to Nuxt and Vue correctly: the nuxt-schema-org module, useSchemaOrg composable, SSR rules, and the plain-Vue setup Nuxt hides from you.
How to Create a Wikidata Entry for Your Brand (2026)
The highest-leverage entity move most brands skip: the real notability bar, honest sourcing rules, and the exact steps to create an entry that sticks.
Job Posting Schema for Google for Jobs: 2026 Guide
A complete guide to JobPosting schema: required fields, salary, remote jobs, and the validThrough rule most sites get wrong and lose eligibility over.
Schema for Auto Repair & Automotive Shops: Full 2026 Guide
AutoRepair vs AutomotiveBusiness, why Vehicle Listing is deprecated, and the review-stars reality for auto shops and dealerships. An accurate 2026 guide.
Common Schema Markup Errors and How to Fix Them (2026)
The structured-data errors and warnings that show up again and again in Google's Rich Results Test: what causes each one, and exactly how to fix it.
Schema Markup in Astro: SSR, Escaping & Per-Route Setup
How to add JSON-LD schema markup to Astro correctly: the set:html escaping rule, static vs server output, content collections, and per-route generation.
How to Get Cited by Google Gemini: A 2026 Playbook
A practical playbook for getting cited by Google Gemini: grounding with Google Search, crawler access, entity clarity, and how Gemini differs from AI Overviews and AI Mode.
Schema for Hotels & Hospitality: The Full 2026 Guide
An honest guide to hotel schema markup: Hotel vs LodgingBusiness, why Vacation Rental schema is Hotel-Center-gated, the review-stars trap, and AI travel search.
Why Isn't My Schema Showing in Rich Results? (2026)
Valid schema, no rich result? Here's the real diagnostic: mismatches, duplicates, JS-only markup, ineligible pages, and what Google's own docs actually say.
Schema for Headless Shopify Hydrogen: Why It Breaks (2026)
Going headless with Shopify Hydrogen? Your Liquid theme's schema doesn't come with you. Here's why it breaks, and how to serve it properly in Hydrogen.
Why Doesn't ChatGPT Know About My Business? (2026 Fix)
Ask ChatGPT about your business and get nothing, or something wrong? Here's why that happens and the exact steps to fix your entity gaps.
Schema for Law Firms and Legal Services: The Full Guide
Law firm schema markup done accurately: LegalService, attorney Person entities, the review-stars reality, and what changed for legal sites in 2026.
Schema for Dentists and Medical Practices: The Full Guide
The accurate guide to dentist schema markup: the right types, Physician E-E-A-T, the review-stars reality, and what changed for health sites in 2026.
How to Get Star Ratings in Google Search Results
How to get star ratings in Google search results: the eligible types, the self-serving trap, and the new 2026 incentivized-review rule.
Schema for Google AI Mode: What Actually Works
Google says no special schema is required for AI Mode. An honest guide to Google AI Mode schema: query fan-out, entity clarity, and what really helps.