Schema markup guides
Step-by-step guides to implementing structured data properly: which type to use, which properties actually matter, and how to check the result. Platform-neutral unless the title says otherwise.
61 articles
How to Track Brand Mentions in ChatGPT
Track brand mentions in ChatGPT over time: what to log, how often to check, and how to tell a real drop from normal answer-to-answer variation.
How to Check What ChatGPT Says About Your Business
What ChatGPT tells you about your business can depend on memory, location, and whether it searched at all. Here is how to check it properly.
Why ChatGPT Recommends Your Competitor
Two businesses can both be recognized by ChatGPT, yet only one gets named. Real data on what actually decides that, and how to close the gap.
How to Read Bing's AI Performance Report
A view-by-view guide to Bing's AI Performance report: what grounding queries, Citation Share and Intents mean, and what to change on your site.
Audit to Fix List: A Workflow That Sticks | AI Schema Gen
How to turn an AI readiness audit into a real fix list: statuses that track progress, catch regressions, and survive every re-audit.
New Website SEO Checklist for AI Search
A new website SEO checklist that covers AI search too: what to decide before you build, switch on at launch, and check in your first 90 days.
Site Migration Checklist for AI Search
A site migration checklist for AI search: what to save before you move, what to check on launch day, and how to confirm AI still describes you correctly.
Why Schema Won't Get You Found in 'Near Me' AI Search
AI assistants answer local questions from directories, not your website's schema. What retrieval and description actually mean, and the checklist for each.
How to Write FAQs That Get Cited by AI Search
See exactly how a machine finds FAQ content, why accordions and page builder widgets can hide it, and a five-minute check for your own pages.
Running AI Readiness Audits for Clients: An Agency Playbook
A practical playbook for running AI readiness checks as an agency service: prospecting, white-label reports, connecting a site for fixes, and pricing it.
Catching Schema That Disappears After a Deploy
Your schema was fine, then a plugin update or a speed setting removed it and nothing said so. What breaks schema at deploy time, and how to get alerted.
Migrating Old Microdata and RDFa Markup to Clean JSON-LD
Old sites still carry inline Microdata or RDFa markup. How to inventory it, translate the vocabulary to JSON-LD, and cut over without losing rich results.
How to Check Server Logs for AI Crawlers
Analytics cannot see bots and Search Console only shows Google. Your server log records every AI crawler hit. How to find yours and read it.
The Hidden noindex Tag That Blocks AI
A stray noindex tag or X-Robots-Tag header quietly removes your pages from Google AI Overviews and ChatGPT search. How to find it and clear it.
How to Structure Your About Page for AI Search
Your About page is the page AI systems read to work out who runs your site. How to structure the prose and the schema so they can actually use it.
Auditing Your XML Sitemap for AI Crawler Discovery
Who actually reads your XML sitemap in the AI era, what belongs in it, why the lastmod date has to be honest, and how to audit yours end to end.