Schema markup & AI search guides
Practical guides on JSON-LD schema, entity authority, and getting your brand cited by Google AI Mode, ChatGPT, and Perplexity.
How to Make the Business Case for AI Readiness
Get AI readiness work approved: separate the fix you can prove from the bet you can't, cost it honestly, and use our one-page template.
Read articleGhost Citations: Why AI Cites Your Page but Doesn't Name You
AI answers often link to your page without naming your business. What the studies found, how to spot ghost citations, and how to turn them into mentions.
How to Allow AI Crawlers Through Cloudflare and Other Firewalls
Your robots.txt can welcome AI crawlers while your firewall turns them away. Find the block in Cloudflare, AWS, Vercel or Wordfence and fix it safely.
The AI Readiness Maturity Model
An AI readiness maturity model for your website, not your team: four stages, a quick test for each, and what not to spend on until you pass it.
How to Track Brand Mentions in ChatGPT
Track brand mentions in ChatGPT over time: what to log, how often to check, and how to tell a real drop from normal answer-to-answer variation.
Which Website Builders Block AI Crawlers by Default?
Wix, Squarespace, Shopify, Webflow and WordPress.com all let AI crawlers in by default. See what each AI switch really blocks, plus Cloudflare's new rules.
AI Search Optimization for Healthcare Websites
AI search optimization for healthcare websites: how a clinic wins the questions only it can answer, from new patients and insurance to its doctors.
How to Check What ChatGPT Says About Your Business
What ChatGPT tells you about your business can depend on memory, location, and whether it searched at all. Here is how to check it properly.
Why ChatGPT Recommends Your Competitor
Two businesses can both be recognized by ChatGPT, yet only one gets named. Real data on what actually decides that, and how to close the gap.
What Is Query Fan-Out in AI Search?
Query fan-out is the technique behind AI Mode, AI Overviews and similar tools. Here's what Google actually says it does, shown with a real example.
How to Read Bing's AI Performance Report
A view-by-view guide to Bing's AI Performance report: what grounding queries, Citation Share and Intents mean, and what to change on your site.
GEO Best Practices for 2026
Every GEO best practice for 2026, graded by the evidence: what the 2023 study found, what later research changed, and what Google and Bing now say.
Audit to Fix List: A Workflow That Sticks | AI Schema Gen
How to turn an AI readiness audit into a real fix list: statuses that track progress, catch regressions, and survive every re-audit.
AI Search Metrics: Real vs. Vanity | AI Schema Gen
A four-layer framework for AI search metrics: what to track (site score, citations, real traffic) and which numbers are just vanity marketing.
Why Track AI Brand Visibility? (And When to Skip It)
Why track AI brand visibility? Five reasons that lead to a real fix, four that don't, and when to skip it. Includes Bing's free AI Performance report.
New Website SEO Checklist for AI Search
A new website SEO checklist that covers AI search too: what to decide before you build, switch on at launch, and check in your first 90 days.