Schema markup & AI search guides
Practical guides on JSON-LD schema, entity authority, and getting your brand cited by Google AI Mode, ChatGPT, and Perplexity.
The Hidden noindex Tag That Blocks AI
A stray noindex tag or X-Robots-Tag header quietly removes your pages from Google AI Overviews and ChatGPT search. How to find it and clear it.
Read articleFixing Duplicate Schema Markup From Two WordPress Plugins
Two WordPress plugins both emitting schema produces duplicate entities that confuse AI and search. How to spot the conflict and get to one clean source.
AI Readiness vs a Traditional SEO Audit: What's Different
How an AI readiness audit and a traditional SEO audit overlap, where they don't, and why a clean SEO report doesn't mean AI can read your site.
What Moves Your AI Readiness Score, and What Doesn't
A point-by-point look at which fixes raise your AI readiness score, which barely move it, and why page speed and extra schema types do nothing.
How to Run an AI Readiness Audit on Your Site
An AI readiness audit checks whether AI can reach, read, and understand your site. What it inspects, how to read the report, and how to run one yourself.
The AI Readiness Loop: Audit, Fix, Monitor
AI readiness isn't a one-time checklist. It's a loop: audit to find the gaps, fix them in priority order, apply the changes, then monitor for drift.
How to Structure Your About Page for AI Search
Your About page is the page AI systems read to work out who runs your site. How to structure the prose and the schema so they can actually use it.
Auditing Your XML Sitemap for AI Crawler Discovery
Who actually reads your XML sitemap in the AI era, what belongs in it, why the lastmod date has to be honest, and how to audit yours end to end.
dateModified and datePublished: A Freshness Guide for AI
Where datePublished and dateModified live, why your visible date, schema, and sitemap must agree, and how faking freshness backfires with AI search.
Multiple Schema Types on One Page: The Rules
Can a page have more than one schema type? Yes. Google's own rules for how many, how to connect them, and the two types with a hard limit.
hasPart and isPartOf: Schema for Multi-Page Content
One work split across many URLs, and nothing says so. How hasPart and isPartOf work, when to skip them, and the Google feature that uses them.
Service vs Product Schema for a Service Business
Both are valid, and schema.org calls a haircut a Product. What switching actually buys you, what it quietly costs, and when Product is legitimate.
Open Graph vs JSON-LD: What Each One Is For
Open Graph and JSON-LD look like they say the same thing. They answer different questions. What each is read by, and what happens when they disagree.
Organization vs LocalBusiness Schema: Which to Use
LocalBusiness is a subtype of Organization, not an alternative. Which one your business needs, why one node beats two, and the 19 other options.
Should You Block AI Crawlers From Your Site? The Trade-offs
Blocking AI crawlers feels right after models trained on your site for free. Here is what it actually costs, what it protects, and when it makes sense.
How to Allow GPTBot, PerplexityBot and ClaudeBot in robots.txt
GPTBot, PerplexityBot and ClaudeBot each do a different job. Here are the current AI crawler user-agent tokens, which to allow in robots.txt, and why.