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Schema markup & AI search guides

Practical guides on JSON-LD schema, entity authority, and getting your brand cited by Google AI Mode, ChatGPT, and Perplexity.

Guides11 min read21 July 2026

How to Add Schema Markup to a Next.js Site

Add JSON-LD structured data to Next.js App Router and Pages Router: server components, dynamic data, TypeScript types, and the pitfalls to avoid.

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AI Search

Does Schema Markup Help With AI Overviews? What Google Actually Says

Google says no special schema is required for AI Overviews. Here's what its docs actually say, which claims don't hold up, and what to do instead.

13 min read20 July 2026
Schema Types

Is HowTo Schema Still Worth Using in 2026?

Google removed HowTo rich results in 2023, but the markup isn't deprecated, isn't penalized, and still lives inside Recipe schema. Here's the full picture.

13 min read20 July 2026
Schema Types

Every Schema Type Google Supports in 2026 (And Everything It Deprecated)

The complete list of structured data types Google supports for rich results in 2026, plus every deprecation since 2023, verified against Google's docs.

8 min read19 July 2026
Schema Types

Is FAQ Schema Dead in 2026? What Actually Changed

Google dropped FAQ rich results in May 2026, but FAQPage schema isn't dead, and Google doesn't penalize it. Here's what actually changed.

8 min read19 July 2026
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