Schema markup guides
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dateModified and datePublished: A Freshness Guide for AI
Where datePublished and dateModified live, why your visible date, schema, and sitemap must agree, and how faking freshness backfires with AI search.
Multiple Schema Types on One Page: The Rules
Can a page have more than one schema type? Yes. Google's own rules for how many, how to connect them, and the two types with a hard limit.
hasPart and isPartOf: Schema for Multi-Page Content
One work split across many URLs, and nothing says so. How hasPart and isPartOf work, when to skip them, and the Google feature that uses them.
Service vs Product Schema for a Service Business
Both are valid, and schema.org calls a haircut a Product. What switching actually buys you, what it quietly costs, and when Product is legitimate.
Open Graph vs JSON-LD: What Each One Is For
Open Graph and JSON-LD look like they say the same thing. They answer different questions. What each is read by, and what happens when they disagree.
Organization vs LocalBusiness Schema: Which to Use
LocalBusiness is a subtype of Organization, not an alternative. Which one your business needs, why one node beats two, and the 19 other options.
How to Allow GPTBot, PerplexityBot and ClaudeBot in robots.txt
GPTBot, PerplexityBot and ClaudeBot each do a different job. Here are the current AI crawler user-agent tokens, which to allow in robots.txt, and why.
Fixing the Schema Errors Google Search Console Flags
Google Search Console flagging structured data errors? See how its reports work, what the Validate Fix cycle means, and how to clear them for good.
How to Track AI Traffic in GA4 (2026)
How to track AI traffic in GA4: use the new AI Assistant channel, catch the Perplexity and Google AI visits it misses, and build a report that lasts.
Product Schema and ChatGPT Shopping: What Actually Gets Your Products In
ChatGPT Shopping doesn't read your Product schema. Here's how products actually get in, what your markup is really worth, and what to fix this week.
Search Console's New Generative AI Report: What It Shows, and What It Won't
Google's new generative AI report shows AI Overviews impressions and nothing else. What it tracks, what it hides, and how to read it properly.
Schema Markup in Nuxt & Vue: The 2026 Guide
Add JSON-LD to Nuxt and Vue correctly: the nuxt-schema-org module, useSchemaOrg composable, SSR rules, and the plain-Vue setup Nuxt hides from you.
How to Create a Wikidata Entry for Your Brand (2026)
The highest-leverage entity move most brands skip: the real notability bar, honest sourcing rules, and the exact steps to create an entry that sticks.
Job Posting Schema for Google for Jobs: 2026 Guide
A complete guide to JobPosting schema: required fields, salary, remote jobs, and the validThrough rule most sites get wrong and lose eligibility over.
Schema for Auto Repair & Automotive Shops: Full 2026 Guide
AutoRepair vs AutomotiveBusiness, why Vehicle Listing is deprecated, and the review-stars reality for auto shops and dealerships. An accurate 2026 guide.
Common Schema Markup Errors and How to Fix Them (2026)
The structured-data errors and warnings that show up again and again in Google's Rich Results Test: what causes each one, and exactly how to fix it.