AI Schema Gen vs Otterly.AI: an Otterly Alternative That Fixes What It Finds
Otterly.AI tracks where your brand shows up in AI search: in ChatGPT, Google AI Overviews, Perplexity and Copilot, with more engines as add-ons. It is one of the most affordable tools in the category, from $29 a month, and it also has a website audit that checks AI crawler access and how readable your content is.
AI Schema Gen overlaps with Otterly more than with most tracking tools, because we also check your website and track AI answers. The main difference is what happens next: Otterly reports and recommends, while we make the website fixes for you. This comparison is written by the AI Schema Gen team.
The short answer
Choose Otterly if
Tracking is your main need, you want lots of prompts, share of voice and sentiment for the money, plus content briefs and recommendations your team will act on.
Choose AI Schema Gen if
You want the problems a website audit finds actually fixed (schema markup, business identity, llms.txt), weekly checks across five engines included, and a free plan to start.
Report and recommend vs fix and re-check
Otterly measures and advises. It tracks brand mentions and link citations, your share of AI voice, sentiment and competitors. Its recommendations tell you what to change to get cited, and its content briefs help your writers. Its GEO audit, described in its own product update, has two parts: a crawlability checker (can each AI bot get past your robots.txt and firewall) and a content checker that scores static content, AI readiness and structured data. We found nothing on its site saying it changes your website for you.
AI Schema Gen checks, fixes, then keeps checking. Our free AI readiness check covers similar ground to Otterly's audit (crawler access, content that needs JavaScript, page structure) and adds a deeper look at whether AI can tell who runs your business and answer questions about it from your own data. Then the dashboard publishes the fixes: schema markup for each page, one consistent business identity, llms.txt and canonical links. A weekly re-check alerts you if your score drops.
What each one costs
Otterly's pricing page lists Lite at $29 a month with 15 search prompts, Standard at $189 with 100 prompts, Premium at $489 with 400 prompts, and Enterprise from 1,000 prompts on request. A second, lower set of prices ($25, $160 and $422) appears to be for yearly billing. ChatGPT, Google AI Overviews, Perplexity and Copilot are included; Google AI Mode, Gemini and Claude cost extra on every plan. There is a free trial and a long list of free tools.
AI Schema Gen: a free plan (one site, full readiness report, fixes for up to 25 pages), Pro at $19 a month with 10 tracked questions, Premium at $49 with 30 questions and 5 sites, and Agency at $99 with 80 questions and unlimited sites. All five engines are included on every paid plan.
| Feature | AI Schema Gen | Otterly |
|---|---|---|
| Free option | Free plan | Free trial and free tools |
| Entry price | $19 a month | $29 a month |
| Prompts or questions at entry price | 10 | 15 |
| Engines at entry price | 5 included | 4 included, 3 as add-ons |
| Mid plan | $49: 30 questions, 5 sites | $189: 100 prompts |
Free option
AI Schema Gen
Free planOtterly
Free trial and free toolsEntry price
AI Schema Gen
$19 a monthOtterly
$29 a monthPrompts or questions at entry price
AI Schema Gen
10Otterly
15Engines at entry price
AI Schema Gen
5 includedOtterly
4 included, 3 as add-onsMid plan
AI Schema Gen
$49: 30 questions, 5 sitesOtterly
$189: 100 promptsHow the AI visibility tracking compares
Otterly gives you more tracking for the money once you go past the entry plan: 100 prompts on Standard and 400 on Premium, with share of AI voice, sentiment and brand profiling. If your work is mainly reporting on AI visibility, that volume matters.
AI Schema Gen tracks fewer questions, weekly, but includes ChatGPT, Perplexity, Google AI Overviews, Claude and Gemini on every paid plan without add-ons. Each check records whether you were cited, which businesses the AI recommended and whether a competitor you follow appeared, and you get an alert when that changes.
| Feature | AI Schema Gen | Otterly |
|---|---|---|
| Engines included | ChatGPT, Perplexity, AI Overviews, Claude, Gemini | ChatGPT, AI Overviews, Perplexity, Copilot |
| Extra-cost engines | None | AI Mode, Gemini, Claude |
| Share of voice and sentiment | ✗ | ✓ |
| Competitors named in answers | ✓ | ✓ |
| Alerts on gained or lost mentions | ✓ | Not found |
Engines included
AI Schema Gen
ChatGPT, Perplexity, AI Overviews, Claude, GeminiOtterly
ChatGPT, AI Overviews, Perplexity, CopilotExtra-cost engines
AI Schema Gen
NoneOtterly
AI Mode, Gemini, ClaudeShare of voice and sentiment
AI Schema Gen
✗Otterly
✓Competitors named in answers
AI Schema Gen
✓Otterly
✓Alerts on gained or lost mentions
AI Schema Gen
✓Otterly
Not foundTwo audits, side by side
Both tools check whether AI bots can get in and whether your content shows up without JavaScript. From there they go different ways.
Otterly's content checker gives a score for structured data, alongside static content and AI readiness. It tells you how you are doing and recommends improvements.
AI Schema Gen's check spends most of its weight on understanding: does your site state clearly who runs the business, what it does and where, and do your pages connect to that one identity or contradict each other? It then asks an AI model questions about your business using only what it found on your site, to show whether the answer comes from your own data or is a guess. And because we publish the fix, the next check shows whether it worked.
Where Otterly is stronger
An honest comparison has to include this section.
More tracking per dollar above the entry plan
Content help
AI crawler activity
Free tools
Feature comparison
| Feature | AI Schema Gen | Otterly |
|---|---|---|
| Free website check: crawler access, page structure, business identity | ✓ | Some checks as free tools |
| Checks AI bot access through robots.txt | ✓ | ✓ |
| Checks pages that need JavaScript to show content | ✓ | ✓ |
| Structured data | Generated and published | Scored |
| Business identity built and published for you | ✓ | Not found |
| llms.txt and canonical links set up | ✓ | Not found |
| Weekly website re-check with score-drop alerts | ✓ | Not found |
| AI visibility tracking | Weekly, 5 engines | 4 engines + 3 add-ons |
| Share of voice and sentiment | ✗ | ✓ |
| Content briefs | ✗ | ✓ |
| Free plan | ✓ | Free trial |
| Entry price | $19 a month | $29 a month |
Free website check: crawler access, page structure, business identity
AI Schema Gen
✓Otterly
Some checks as free toolsChecks AI bot access through robots.txt
AI Schema Gen
✓Otterly
✓Checks pages that need JavaScript to show content
AI Schema Gen
✓Otterly
✓Structured data
AI Schema Gen
Generated and publishedOtterly
ScoredBusiness identity built and published for you
AI Schema Gen
✓Otterly
Not foundllms.txt and canonical links set up
AI Schema Gen
✓Otterly
Not foundWeekly website re-check with score-drop alerts
AI Schema Gen
✓Otterly
Not foundAI visibility tracking
AI Schema Gen
Weekly, 5 enginesOtterly
4 engines + 3 add-onsShare of voice and sentiment
AI Schema Gen
✗Otterly
✓Content briefs
AI Schema Gen
✗Otterly
✓Free plan
AI Schema Gen
✓Otterly
Free trialEntry price
AI Schema Gen
$19 a monthOtterly
$29 a monthChecked against each product's own website in November 2026. Plans and features change, so check their current pages before you decide.
Who should choose which
Otterly is the better fit if
- Tracking and reporting are the main job
- You want 100+ prompts with share of voice and sentiment
- Your writers will act on content briefs and recommendations
- Copilot tracking matters to you
AI Schema Gen is the better fit if
- You want the audit's findings fixed, not just listed
- You want schema markup and a clear business identity published for you
- You want Claude and Gemini included without add-ons
- You want a free plan before paying anything
- You run several client sites as an agency
Using both makes sense when
Otterly for wide tracking and content briefs, AI Schema Gen for the website fixes. They overlap on a small amount of tracking, so you could use our tracking only for your most important questions.
Frequently asked questions
Otterly's pricing page lists Lite at $29 a month (15 prompts), Standard at $189 (100 prompts), Premium at $489 (400 prompts) and Enterprise on request, with lower prices shown for what appears to be yearly billing. Google AI Mode, Gemini and Claude are paid add-ons. Check their pricing page for current details.
Partly. Both track AI answers and both check your website. AI Schema Gen is the better choice if you want the website problems fixed for you; Otterly is the better choice if you mainly want lots of tracking and content recommendations.
We found nothing on Otterly's site saying it changes your website. It audits, scores and recommends. AI Schema Gen publishes fixes such as schema markup, business identity, llms.txt and canonical links.
Otterly includes ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot, with Google AI Mode, Gemini and Claude as add-ons. AI Schema Gen's paid plans include ChatGPT, Perplexity, Google AI Overviews, Claude and Gemini.
With AI Schema Gen, yes: the readiness check needs no signup and the free plan fixes up to 25 pages with no card. AI visibility tracking starts on Pro at $19 a month. Otterly offers a free trial and several free tools.
No. AI engines decide what they cite. Both tools show you where you stand; AI Schema Gen also fixes the site-side reasons AI may skip or misdescribe you.
Run the check, then let us fix it
Free readiness check, no signup. See what AI gets from your site in about a minute.
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