Schema markup guides
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Schema Markup in Astro: SSR, Escaping & Per-Route Setup
How to add JSON-LD schema markup to Astro correctly: the set:html escaping rule, static vs server output, content collections, and per-route generation.
How to Get Cited by Google Gemini: A 2026 Playbook
A practical playbook for getting cited by Google Gemini: grounding with Google Search, crawler access, entity clarity, and how Gemini differs from AI Overviews and AI Mode.
Schema for Hotels & Hospitality: The Full 2026 Guide
An honest guide to hotel schema markup: Hotel vs LodgingBusiness, why Vacation Rental schema is Hotel-Center-gated, the review-stars trap, and AI travel search.
Why Isn't My Schema Showing in Rich Results? (2026)
Valid schema, no rich result? Here's the real diagnostic: mismatches, duplicates, JS-only markup, ineligible pages, and what Google's own docs actually say.
Schema for Headless Shopify Hydrogen: Why It Breaks (2026)
Going headless with Shopify Hydrogen? Your Liquid theme's schema doesn't come with you. Here's why it breaks, and how to serve it properly in Hydrogen.
Why Doesn't ChatGPT Know About My Business? (2026 Fix)
Ask ChatGPT about your business and get nothing, or something wrong? Here's why that happens and the exact steps to fix your entity gaps.
Schema for Law Firms and Legal Services: The Full Guide
Law firm schema markup done accurately: LegalService, attorney Person entities, the review-stars reality, and what changed for legal sites in 2026.
Schema for Dentists and Medical Practices: The Full Guide
The accurate guide to dentist schema markup: the right types, provider E-E-A-T, the review-stars reality, and what changed for health sites in 2026.
How to Get Star Ratings in Google Search Results
How to get star ratings in Google search results: the eligible types, the self-serving trap, and the new 2026 incentivized-review rule.
Schema for Google AI Mode: What Actually Works
Google says no special schema is required for AI Mode. An honest guide to Google AI Mode schema: query fan-out, entity clarity, and what really helps.
Validating Structured Data in CI/CD: Automating Schema QA
Structured data breaks silently in templates. How to validate it in CI/CD: syntax, schema-dts type checking, required-property tests, and build crawls.
Person and Author Schema for E-E-A-T
Author schema markup turns bylines into verifiable expert entities. How to build Person entities with sameAs, credentials, and real E-E-A-T authority.
AIOSEO Schema vs an Entity Engine for AI Search
AIOSEO's schema fills Google rich-snippet templates, a surface that keeps shrinking. Here's the case for an entity-first engine built for AI search.
Yoast Schema vs a Dedicated Entity Engine
Yoast's schema graph is one of the best in any SEO suite. So what does a dedicated entity engine do differently, and when does that difference matter?
Video Schema Markup: Rich Results and Key Moments
Video schema markup unlocks rich results, Key Moments and the LIVE badge, and makes your videos discoverable to AI. A complete VideoObject guide.
How to Get Into Google's Knowledge Graph
The honest, step-by-step process for getting your brand recognized as an entity in Google's Knowledge Graph: Wikidata, schema, citations, and how panels really work.