AI Schema Gen vs Scrunch AI: Two Ways to Fix What AI Sees
Scrunch (once Scrunch AI, now at scrunch.com) monitors how your brand shows up in AI search and sells plans from $250 a month. It stands out for AXP, a feature that shows AI bots a separate, simplified version of your pages, served from Scrunch's side, while people keep seeing your normal site.
AI Schema Gen also tries to fix what AI sees, but on your real pages: it adds the schema markup and business details AI needs to the pages everyone visits. Both tools track AI answers. This page is written by the AI Schema Gen team; we have tried to be fair about what each approach is good for.
The short answer
Choose Scrunch if
You are a marketing team at a mid-sized or large company, you want a lot of prompts tracked with personas and topics, and you would rather change what AI bots receive than change your website.
Choose AI Schema Gen if
You want the fixes on your own pages, one version for people and machines alike, with a free plan to start and paid tracking from $19 a month.
A separate copy for AI vs fixing the real page
Scrunch's AXP works at the network level. According to its help centre, a rule on your CDN (for example a Cloudflare Snippet) sends requests from AI bots such as ChatGPT-User and PerplexityBot to a version of your pages hosted by Scrunch. That version is plain, server-rendered HTML with summaries and clearer descriptions of who you are and what you offer. People and search engine bots still get your normal site, and nothing changes until you approve the new content.
AI Schema Gen fixes the page itself. Our free AI readiness check looks at what AI crawlers get from your site: whether they are allowed in, whether the page needs JavaScript to show anything, how clear the structure is, and whether your business identity holds together. The dashboard then publishes correct schema markup and a single, consistent description of your business on your real pages.
Each approach has a real advantage. AXP helps when changing your website is slow or hard, because it leaves the site alone. Fixing the real page means there is only ever one version, which is simpler to keep accurate and is what search engines and every AI tool see, not only the bots your CDN rule catches.
What each one costs
Scrunch's pricing page lists Starter at $250 a month billed yearly ($300 month to month) with 350 custom prompts and 3 users, Growth at $417 a month yearly ($500 month to month) with 700 prompts and 5 users, and Enterprise on request. Extra seats are $25 a month. There is a 7-day free trial with no card needed.
AI Schema Gen has a free plan with no time limit, then Pro at $19 a month, Premium at $49 and Agency at $99. Tracking is a smaller part of what you pay for: 10, 30 or 80 questions depending on the plan, each asked on 5 AI engines.
| Feature | AI Schema Gen | Scrunch |
|---|---|---|
| Free option | Free plan | 7-day trial |
| Entry price | $19 a month | $250 a month yearly, $300 monthly |
| Prompts or questions at entry price | 10 | 350 |
| Users at entry price | 1 | 3 |
Free option
AI Schema Gen
Free planScrunch
7-day trialEntry price
AI Schema Gen
$19 a monthScrunch
$250 a month yearly, $300 monthlyPrompts or questions at entry price
AI Schema Gen
10Scrunch
350Users at entry price
AI Schema Gen
1Scrunch
3How the AI visibility tracking compares
Scrunch tracks ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, AI Overviews and Meta AI, with hundreds of prompts per plan, plus industry prompts and personas so you can see how answers change for different kinds of buyers. It also shows citations, competitor comparisons by topic and region, and a live feed of AI bots crawling your site.
AI Schema Gen asks ChatGPT, Perplexity, Google AI Overviews, Claude and Gemini your chosen questions every week, records whether you were cited and which businesses were recommended, and alerts you when that changes. It is built for a business tracking the handful of questions that matter most, not for large-scale research.
| Feature | AI Schema Gen | Scrunch |
|---|---|---|
| Engines | 5 | 7 |
| Questions tracked | 5 / 15 / 40 by plan | 350 / 700 / custom |
| Personas and industry prompts | ✗ | ✓ |
| Competitors named in answers | ✓ | ✓ |
| Live AI bot crawl feed | ✗ | ✓ |
| Alerts on gained or lost mentions | ✓ | Not found |
Engines
AI Schema Gen
5Scrunch
7Questions tracked
AI Schema Gen
5 / 15 / 40 by planScrunch
350 / 700 / customPersonas and industry prompts
AI Schema Gen
✗Scrunch
✓Competitors named in answers
AI Schema Gen
✓Scrunch
✓Live AI bot crawl feed
AI Schema Gen
✗Scrunch
✓Alerts on gained or lost mentions
AI Schema Gen
✓Scrunch
Not foundSchema markup and business identity
Scrunch's pages advise adding structured data where it fits, but we found no feature that writes or publishes schema markup for you. AXP focuses on clearer text and descriptions in the version it serves to AI agents.
Schema markup is the core of what AI Schema Gen does. It reads each page and generates the right schema.org markup from 827+ types, links every page to one description of your business (name, what you do, where, who runs it, your profiles elsewhere), and publishes it on WordPress, Next.js or any platform where you can paste a code block. That gives every AI tool and search engine the same facts, stated in a format built for machines.
Where Scrunch is stronger
An honest comparison has to include this section.
Tracking scale
Changing what AI sees without touching your site
Bot activity
Built for larger teams
Feature comparison
| Feature | AI Schema Gen | Scrunch |
|---|---|---|
| Free website check: crawler access, page structure, business identity | ✓ | Not found |
| Publishes schema markup on your pages | Yes, 827+ types | Not found |
| Fixes applied to the page people see | ✓ | ✗ |
| Separate AI-only version of pages | ✗ | Yes, AXP |
| llms.txt and canonical links set up | ✓ | Not found |
| Weekly website re-check with score-drop alerts | ✓ | Not found |
| AI visibility tracking | Weekly, 5 engines | 7 engines, large prompt sets |
| Page audits | Every page in your plan | 5 or 10 a month |
| Free plan | ✓ | 7-day trial |
| Entry price | $19 a month | $250 a month yearly |
Free website check: crawler access, page structure, business identity
AI Schema Gen
✓Scrunch
Not foundPublishes schema markup on your pages
AI Schema Gen
Yes, 827+ typesScrunch
Not foundFixes applied to the page people see
AI Schema Gen
✓Scrunch
✗Separate AI-only version of pages
AI Schema Gen
✗Scrunch
Yes, AXPllms.txt and canonical links set up
AI Schema Gen
✓Scrunch
Not foundWeekly website re-check with score-drop alerts
AI Schema Gen
✓Scrunch
Not foundAI visibility tracking
AI Schema Gen
Weekly, 5 enginesScrunch
7 engines, large prompt setsPage audits
AI Schema Gen
Every page in your planScrunch
5 or 10 a monthFree plan
AI Schema Gen
✓Scrunch
7-day trialEntry price
AI Schema Gen
$19 a monthScrunch
$250 a month yearlyChecked against each product's own website in November 2026. Plans and features change, so check their current pages before you decide.
Who should choose which
Scrunch is the better fit if
- You track hundreds of prompts across personas, topics and regions
- Your website is hard to change and you want AI agents to get a clearer version anyway
- You want a live view of AI bots crawling your site
- You have a team and budget for a $250+ monthly plan
AI Schema Gen is the better fit if
- You want fixes on your real pages, one version for everyone
- You want schema markup and a clear business identity published for you
- You track a focused set of questions that bring in customers
- You want a free plan and paid plans from $19 a month
- You run WordPress, Next.js or a site where you can paste a code block
Using both makes sense when
The tools can sit side by side: AI Schema Gen fixes the schema and identity on your real pages, and Scrunch handles large-scale tracking. If you use AXP, keep the facts in it the same as on your site so AI doesn't get two different stories.
Frequently asked questions
Scrunch's pricing page lists Starter at $250 a month billed yearly or $300 month to month, Growth at $417 a month yearly or $500 month to month, and Enterprise on request. There is a 7-day free trial. Check their pricing page for current details.
AXP (Agent Experience Platform) uses a rule on your CDN to send AI bots to a simplified version of your pages hosted by Scrunch, with clearer summaries and descriptions. People and search engine bots still see your normal site, and new content waits for your approval.
Yes, by a wide margin on price: a free plan, then $19, $49 or $99 a month. But it tracks far fewer prompts. It suits businesses that want their site fixed and a focused set of questions tracked, rather than large-scale AI search research.
We found no schema markup feature on Scrunch's site. Its AXP feature improves the text AI agents receive. AI Schema Gen generates and publishes schema markup on your real pages.
Scrunch lists ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, AI Overviews and Meta AI. AI Schema Gen's paid plans ask ChatGPT, Perplexity, Google AI Overviews, Claude and Gemini every week.
No tool can, since AI engines decide what they cite. We make your site clear and easy for them to read, fix what is missing, and show you each week whether you were mentioned.
See what AI crawlers get from your site
Run the free readiness check. No signup, results in about a minute.
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