AI search, AEO and GEO
How AI answer engines actually choose and describe sources, what you can control, and what nobody can promise you. The what and the why rather than the step-by-step.
40 articles
Which Website Builders Block AI Crawlers by Default?
Wix, Squarespace, Shopify, Webflow and WordPress.com all let AI crawlers in by default. See what each AI switch really blocks, plus Cloudflare's new rules.
AI Search Optimization for Healthcare Websites
AI search optimization for healthcare websites: how a clinic wins the questions only it can answer, from new patients and insurance to its doctors.
What Is Query Fan-Out in AI Search?
Query fan-out is the technique behind AI Mode, AI Overviews and similar tools. Here's what Google actually says it does, shown with a real example.
GEO Best Practices for 2026
Every GEO best practice for 2026, graded by the evidence: what the 2023 study found, what later research changed, and what Google and Bing now say.
AI Search Metrics: Real vs. Vanity | AI Schema Gen
A four-layer framework for AI search metrics: what to track (site score, citations, real traffic) and which numbers are just vanity marketing.
Why Track AI Brand Visibility? (And When to Skip It)
Why track AI brand visibility? Five reasons that lead to a real fix, four that don't, and when to skip it. Includes Bing's free AI Performance report.
Is Your Online Store Ready for AI Shopping?
Shopify now sends your products to AI shopping assistants for you. See what it can't do: complete product facts and company details, plus how to check.
What Is AI Visibility and How Is It Measured?
AI visibility is how often AI answers name or cite your brand. See what mentions, citations, share of voice and sentiment measure, and what they miss.
How to Improve Your Brand's Visibility in AI Search
A five-step decision tree for improving your brand's visibility in AI search: check where you stand, then fix what's actually broken.
Voice Search Optimization: What Actually Works for AI Search
Speakable schema only works for US news publishers on Google Home. Here's what actually determines whether an AI voice assistant gets your business right.
Structured Data vs. Unstructured Data: What AI Search Needs
Structured data and unstructured data aren't just a data-science distinction. See exactly how AI search reads each one, with a worked example.
How Automated Schema Generation Works | AI Schema Gen
How schema generation decides what to write, what it refuses to fabricate, real edge cases it handles, and where you should still double-check it.
Do You Need an AI Readiness Tool? | AI Schema Gen
What DIY AI readiness actually takes by hand, where it holds up fine, where it breaks down, and how to decide for your own site.
AI Readiness for SaaS and B2B Software Companies
B2B buyers increasingly start research with an AI chatbot. What SaaS sites get wrong about AI readiness, and how to fix the company-vs-product gap.
How to Benchmark Your AI Readiness Against a Competitor
Run a real side-by-side check against a competitor: coverage, entity score, and a schema gap analysis, without drawing the wrong conclusion from it.
Which AI Readiness Problems Are Machine-Fixable?
A tool-agnostic breakdown of what actually gets fixed with zero clicks, what needs one answer from you, and what still needs real human work.