Schema markup & AI search guides

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Guides

How to Get Star Ratings in Google Search Results

How to get star ratings in Google search results: the eligible types, the self-serving trap, and the new 2026 incentivized-review rule.

16 min read13 August 2026
Guides

Schema for Google AI Mode: What Actually Works

Google says no special schema is required for AI Mode. An honest guide to Google AI Mode schema: query fan-out, entity clarity, and what really helps.

15 min read12 August 2026
Schema Types

Course Schema in 2026: What Still Works After Deprecation

Google deprecated the Course Info card in 2025. The Course List carousel survives, and Course schema is now vital for AI course search and discovery.

13 min read12 August 2026
WordPress

Schema for Headless WordPress: Why It Breaks & How to Fix It

When you go headless, your schema silently vanishes. Yoast generated it, your frontend doesn't. Why it breaks and how to serve schema in a decoupled build.

15 min read11 August 2026
Guides

Validating Structured Data in CI/CD: Automating Schema QA

Structured data breaks silently in templates. How to validate it in CI/CD: syntax, schema-dts type checking, required-property tests, and build crawls.

14 min read10 August 2026
Guides

Person and Author Schema for E-E-A-T

Author schema markup turns bylines into verifiable expert entities. How to build Person entities with sameAs, credentials, and real E-E-A-T authority.

15 min read10 August 2026
Guides

AIOSEO Schema vs an Entity Engine for AI Search

AIOSEO's schema fills Google rich-snippet templates, a surface that keeps shrinking. Here's the case for an entity-first engine built for AI search.

14 min read10 August 2026
Guides

Yoast Schema vs a Dedicated Entity Engine

Yoast's schema graph is one of the best in any SEO suite. So what does a dedicated entity engine do differently, and when does that difference matter?

15 min read8 August 2026
WordPress

Real Estate Schema for WordPress: The Honest Guide

Google has no property-listing rich result. What real estate schema actually does for local visibility, entity understanding, and AI property search.

16 min read8 August 2026
Guides

Video Schema Markup: Rich Results and Key Moments

Video schema markup unlocks rich results, Key Moments and the LIVE badge, and makes your videos discoverable to AI. A complete VideoObject guide.

16 min read8 August 2026
Guides

How to Get Into Google's Knowledge Graph

The honest, step-by-step process for getting your brand recognized as an entity in Google's Knowledge Graph: Wikidata, schema, citations, and how panels really work.

19 min read6 August 2026
Guides

Service Schema Markup: The Complete Guide

Service schema has no Google rich result, and it's still one of the most valuable types for AI search. How to use it to make AI match your services to buyers.

16 min read6 August 2026
WordPress

Event Schema for WordPress: The Complete Guide

Get your events into Google's event carousel and AI answers with a complete Event schema guide: in-person, online, hybrid, recurring, and cancellations.

15 min read3 August 2026
AI Search

How to Build Your Brand's Entity Profile

The complete, non-technical guide to your brand's entity profile: what it is, why it matters, and how to build the foundation of AI search visibility.

23 min read2 August 2026
Guides

AEO Checklist: 15 Things to Do This Week

A practical AEO checklist for one week: crawler access, answer-first content, schema, entity signals, and the steps that earn AI citations.

13 min read1 August 2026
Guides

How to Get Your Brand into Perplexity's Answers

A practical playbook to get cited by Perplexity: crawler access, freshness, citable fact paragraphs, schema, and the community presence it rewards most.

13 min read31 July 2026

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