Schema markup & AI search guides
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AEO vs GEO vs SEO: What's Actually Different (2026)
A clear, honest breakdown of AEO, GEO, and SEO, what each term actually means, where they overlap, and why AEO is still SEO, not a replacement for it.
Schema for Law Firms and Legal Services: The Full Guide
Law firm schema markup done accurately: LegalService, attorney Person entities, the review-stars reality, and what changed for legal sites in 2026.
Restaurant Schema for WordPress: The Complete Guide
Get your restaurant found in Google local results and AI "best cuisine near me" answers. Required fields, menus, and the review-stars rule, done right.
Does Schema Markup Help With AI Overviews? What Google Actually Says
Google says no special schema is required for AI Overviews. Here's what its docs actually say, which claims don't hold up, and what to do instead.
Schema for Dentists and Medical Practices: The Full Guide
The accurate guide to dentist schema markup: the right types, Physician E-E-A-T, the review-stars reality, and what changed for health sites in 2026.
How to Get Star Ratings in Google Search Results
How to get star ratings in Google search results: the eligible types, the self-serving trap, and the new 2026 incentivized-review rule.
Schema for Google AI Mode: What Actually Works
Google says no special schema is required for AI Mode. An honest guide to Google AI Mode schema: query fan-out, entity clarity, and what really helps.
Course Schema in 2026: What Still Works After Deprecation
Google deprecated the Course Info card in 2025. The Course List carousel survives, and Course schema is now vital for AI course search and discovery.
Schema for Headless WordPress: Why It Breaks & How to Fix It
When you go headless, your schema silently vanishes. Yoast generated it, your frontend doesn't. Why it breaks and how to serve schema in a decoupled build.
Validating Structured Data in CI/CD: Automating Schema QA
Structured data breaks silently in templates. How to validate it in CI/CD: syntax, schema-dts type checking, required-property tests, and build crawls.
Person and Author Schema for E-E-A-T
Author schema markup turns bylines into verifiable expert entities. How to build Person entities with sameAs, credentials, and real E-E-A-T authority.
AIOSEO Schema vs an Entity Engine for AI Search
AIOSEO's schema fills Google rich-snippet templates, a surface that keeps shrinking. Here's the case for an entity-first engine built for AI search.
Yoast Schema vs a Dedicated Entity Engine
Yoast's schema graph is one of the best in any SEO suite. So what does a dedicated entity engine do differently, and when does that difference matter?
Real Estate Schema for WordPress: The Honest Guide
Google has no property-listing rich result. What real estate schema actually does for local visibility, entity understanding, and AI property search.
Video Schema Markup: Rich Results and Key Moments
Video schema markup unlocks rich results, Key Moments and the LIVE badge, and makes your videos discoverable to AI. A complete VideoObject guide.
How to Get Into Google's Knowledge Graph
The honest, step-by-step process for getting your brand recognized as an entity in Google's Knowledge Graph: Wikidata, schema, citations, and how panels really work.