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Why AI Can't Answer Basic Questions About Your Business, and How to Fix It

An AI read your homepage and could not say what you do, where you are, who runs the business or how to reach you. The fix is to say those things plainly, in the right place on the page.

You add the facts, we do the restFound on 64% of the 73 sites we last checkedUpdated 2026-10-09

In your report

An AI could not answer basic questions about your business

What this means

Our check gives an AI model the text of your homepage and nothing else: no web search, no outside knowledge. Then it asks six questions a customer would ask about any business: what you do, where you are, which areas you serve, what you sell, who runs the business and how to contact you.

This problem means the page did not contain enough to answer some of them. If the model had to guess instead, the report says it had to guess rather than could not answer; the fix is the same.

Two details catch most people out. The test reads the main part of the page and skips the header, the footer and the menu, because those repeat on every page. And it reads the first 3,000 characters of that main part, roughly the first 450 words. An address that only appears in your footer, or a founder named at the very bottom of a long page, does not count.

Why it matters for AI

When someone asks an AI assistant about a business, the assistant can only repeat what it has been able to read. If your own homepage never says where you are or who runs you, an assistant has to piece it together from other websites, guess, or leave it out.

These six questions are also the ones that decide whether you get mentioned at all: an AI cannot suggest you for "a plumber in Leeds" if nothing it reads says you are a plumber in Leeds.

Fix it with AI Schema Gen

Every step below is in the AI Schema Gen dashboard, whatever your site is built with. For the fixes to reach your pages, your site needs to be connected first: connect your site.

  1. 1

    Open Fixes

    In the menu on the left, click Fixes.

    The left-hand menu with an arrow pointing at Fixes
  2. 2

    See which questions the AI could not answer

    Scroll down to Answer. The card An AI could not answer basic questions about your business lists each question.

    The Answer card listing the questions the AI could not answer, with an arrow pointing at them
  3. 3

    Answer them on your homepage

    This part cannot be done from the dashboard. The answers have to be written on your homepage itself, in your own website editor, because that page is what the AI reads.

  4. 4

    Click Add your business details

    Back in Fixes, find Complete your business details and click Add your business details.

    The Fixes card Complete your business details, with an arrow pointing at the Add your business details button
  5. 5

    See what is missing

    Business Identity opens with a box listing the details your check says are missing.

    Business Identity with the box These are the details your AI readiness check says are missing
  6. 6

    Fill in your contact details

    Under Contact Info, fill in Phone or Email, then Street Address, City and Postal / ZIP Code.

    Fill in Description too, with a few plain sentences about what you do.

    The Contact Info section: Phone, Email, Street Address, City and Postal / ZIP Code (our details blurred)
  7. 7

    Add who runs the business

    Under Founders, click Add founder and enter a name and role.

    The Founders section, with an arrow pointing at the Add founder button (our details blurred)
  8. 8

    Add where you work

    Under Where You Work, click Add area and type a town, region or country.

    The Where You Work section, with an arrow pointing at the Add area button
  9. 9

    Click Save

    Scroll back up and click Save.

    The top of the Entity signals form, with an arrow pointing at the Save button
  10. 10

    Your pages update

    You will see Saved. Your live pages are being updated now.

    If your pages could not be updated, the same box says why and what to do next, for example connect your site first.

    The message Saved. Your live pages are being updated now.
  11. 11

    Check again

    Once the new text is on your homepage too, go back to Fixes and click Check again. When the AI can answer every question, the card moves to Resolved.

    The top of the Fixes page, with an arrow pointing at the Check again button

On WordPress

Edit your homepage wording in WordPress as you normally would. Details you save in Business Identity reach the AI Schema Gen plugin when someone next opens your WordPress admin, or within 6 hours. So after saving, you may see that the plugin has not picked them up yet: open your WordPress admin once, come back, and click Try again.

Check it worked

Run the free AI readiness check again once your change is live. The Answer part of the report lists each question with what the AI answered and whether your structured data backs it up.

FAQ

See what else your site needs

The free check lists every problem on your site in order of how much it costs you.

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