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How to Back Up What AI Says About Your Business With Structured Data

An AI answered questions about your business correctly, but only by reading between the lines of your text. Nothing in your structured data confirms those answers. Adding the same facts in Business Identity makes them certain.

You add the facts, we do the restFound on 29% of the 73 sites we last checkedUpdated 2026-10-10

In your report

Answers were read out of your wording, not stated as fact

What this means

Our check asks an AI six basic questions about your business using your homepage text. Then, for each one it could answer, we look for the same fact in your structured data.

This problem counts the answers that had no match there. The AI got it right this time, but it worked it out from your sentences. Nothing states it as a plain fact.

Why it matters for AI

Different AI tools read the same sentence differently. One works out that you are based in Leeds; another reads the same paragraph and gets it wrong, or is not sure enough to say.

A fact stated as data is read the same way by every tool. It turns "probably" into "yes".

Fix it with AI Schema Gen

Every step below is in the AI Schema Gen dashboard, whatever your site is built with. For the fixes to reach your pages, your site needs to be connected first: connect your site.

  1. 1

    Open Fixes

    In the menu on the left, click Fixes.

    The left-hand menu with an arrow pointing at Fixes
  2. 2

    See which answers are not backed up

    Scroll down to Answer. The card lists each question the AI answered from your wording alone.

    The Answer card listing questions about the business, with an arrow pointing at them
  3. 3

    Click Add your business details

    Find Complete your business details and click Add your business details.

    The Fixes card Complete your business details, with an arrow pointing at the Add your business details button
  4. 4

    Fill in the matching details

    Each question has a place in Business Identity. What you do: Business Type and Description. How to contact you and where you are: Contact Info. Who runs the business: Founders. Which areas you serve: Service Area (called Where You Work if you are not a local business).

    Write the same facts your homepage says. The point is for the two to agree.

    The Contact Info section: Phone, Email, Street Address, City and Postal / ZIP Code (our details blurred)
  5. 5

    Click Save

    Scroll back up and click Save.

    The top of the Entity signals form, with an arrow pointing at the Save button
  6. 6

    Your pages update

    You will see Saved. Your live pages are being updated now.

    On a copy-and-paste site, go to Sites and click Get the new code instead.

    The message Saved. Your live pages are being updated now.
  7. 7

    Check again

    Go back to Fixes and click Check again. When each answer has a matching fact in your data, this problem moves to Resolved.

    The top of the Fixes page, with an arrow pointing at the Check again button

On WordPress

These details can be edited in the dashboard or in the AI Schema Gen plugin: they sync both ways. Details saved in the dashboard reach the plugin when someone next opens your WordPress admin, or within 6 hours. If saving says the plugin has not picked them up yet, open your WordPress admin once, come back, and click Try again.

Check it worked

Run the free AI readiness check again once your change is live. The Answer part of the report shows, for each question, whether your structured data now backs it up.

FAQ

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