AI search, AEO and GEO
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Readiness vs. Visibility: The One Distinction That Explains AI Search
AI readiness is what you control. AI visibility isn't. Here's the difference, why it matters, and how to actually measure the part you can fix.
Is Schema Markup Worth It in 2026? The Honest Answer
Google killed FAQ rich results and a study found schema doesn't move AI citations. The honest cost/benefit, and why the answer is still yes.
Is Your Schema Markup an AI Spam Risk? (Google, May 2026)
Google's May 2026 spam policy now covers manipulating AI Overviews. Here's what changed, which schema practices carry real risk, and how to stay clear.
AEO vs GEO vs SEO: What's Actually Different (2026)
A clear, honest breakdown of AEO, GEO, and SEO, what each term actually means, where they overlap, and why AEO is still SEO, not a replacement for it.
Does Schema Markup Help With AI Overviews? What Google Actually Says
Google says no special schema is required for AI Overviews. Here's what its docs actually say, which claims don't hold up, and what to do instead.
How to Build Your Brand's Entity Profile
The complete, non-technical guide to your brand's entity profile: what it is, why it matters, and how to build the foundation of AI search visibility.
How to Get Cited by ChatGPT, Perplexity, and AI Overviews
Most sites blocking AI bots block the wrong ones. The three crawler families, a working robots.txt, and what actually earns citations in AI answers.
What Is Answer Engine Optimization (AEO)?
AEO explained without the hype: what the term actually means, what the evidence supports, which advice has gone stale, and how to measure it.